A Board & Committee Primer Let’s face it, Board and Committee volunteers are often placed in a thankless and precarious position. Well meaning and courageous, some enter the arena charged with the energy and voracity of a lion. Others spend enormous amounts of time in learning the tangible and intangible nuances of a very complicated Read More »
Wanted: A Few Good Clubs
Got a strategy? Does it allow you to know what your members are thinking, what they want and how to keep them engaged and excited? Does it ensure members frequently and pridefully invite friends knowing the experience will be consistent, positive and reflective of your member’s good taste. Windfalls come and go, sometimes quicker than Read More »
Golf’s 4th Lifecycle? Wouldn’t It Be Great!
Wow! Memberships are selling like pancakes at a Saturday Kiwanis fundraiser and golf rounds are higher than in the past 17 years. Member’s participation is skyrocketing, and more government funding may yet be on the way. All of this on the heels of the worst pandemic most of us can remember. You’ve not only weathered Read More »
Managing in Times of Good Fortune
Who could have predicted the opportunities created by the Covid disaster? Most clubs have reported higher than normal membership growth, despite the limited usage restrictions imposed. Most have also noted that “new” member growth was from first time members, without any past experience in a private club. While the phenomenon has provoked considerable dialogue as Read More »
Can you manage emotions? This represents the final segment in a three-part series expounding on the recently released blueprint for membership retention the Power of E3 (Engagement, Experience and Emotion). The previous segments discussed in detail: Engagement as defined in the private club environment by the degree and depth of interactions a member and/or spouse/significant Read More »
The Experience Era
Is the thirst for experiences set to explode? In recent discussions with numerous Club GMs & COOs regarding what lies ahead, member retention is at or near the top of everyone’s list as we emerge from the COVID crisis. While likely nothing in our lifetime compares to the personal, business, and social impact of COVID, Read More »
Opportunity or Peril?
What lies ahead as we slowly emerge from COVID restrictions and a new normal unfolds at your club? Does it represent opportunity or potential peril? In discussions with numerous Club GMs & COOs over the past several weeks regarding what lies ahead, member retention is at or near the top of almost everyone’s list. Retention Read More »
Membership Success: Balancing Growth & Retention
By Rick Coyne & Gary Eversole Amazing feedback from last week’s case study on the Dunes Golf and Beach Club and their continued success a decade after the membership process was introduced. Several general managers wanted to know how the Club managed to retain nearly 93% of the new members over ten years later. MembershipRx Read More »
Membership Success – A Case Study
Over the years of emerging membership challenges, the solutions have varied greatly. However, as most any institutional training programs and experts on the subject will agree, solving a membership (marketing) issue requires a process. In membership, there are basically two components that describe success, growth and retention. Hidden inside each of these components are the Read More »
TIME: Going… going… gone!
Last week I posted a piece on “listening” and have received quite a few questions and comments, generally very positive but underscoring the challenges of these trying times. Some responses indicated members were communicating in greater numbers than ever before. One GM commented that his voice mail box had 53 messages over the weekend, perhaps Read More »