Who would have guessed that on the back side of a pandemic worker shortages would become one of the greatest challenges to businesses of all types, specifically for the service and hospitality industry? High touch, high service organizations, like private clubs rely on the ability to create and deliver personalized experiences and interact with members. Read More »
Growth
Avoiding the Crisis of One
A Board & Committee Primer Let’s face it, Board and Committee volunteers are often placed in a thankless and precarious position. Well meaning and courageous, some enter the arena charged with the energy and voracity of a lion. Others spend enormous amounts of time in learning the tangible and intangible nuances of a very complicated Read More »
Wanted: A Few Good Clubs
Got a strategy? Does it allow you to know what your members are thinking, what they want and how to keep them engaged and excited? Does it ensure members frequently and pridefully invite friends knowing the experience will be consistent, positive and reflective of your member’s good taste. Windfalls come and go, sometimes quicker than Read More »
Golf’s 4th Lifecycle? Wouldn’t It Be Great!
Wow! Memberships are selling like pancakes at a Saturday Kiwanis fundraiser and golf rounds are higher than in the past 17 years. Member’s participation is skyrocketing, and more government funding may yet be on the way. All of this on the heels of the worst pandemic most of us can remember. You’ve not only weathered Read More »
Managing in Times of Good Fortune
Who could have predicted the opportunities created by the Covid disaster? Most clubs have reported higher than normal membership growth, despite the limited usage restrictions imposed. Most have also noted that “new” member growth was from first time members, without any past experience in a private club. While the phenomenon has provoked considerable dialogue as Read More »
Membership Success: Balancing Growth & Retention
By Rick Coyne & Gary Eversole Amazing feedback from last week’s case study on the Dunes Golf and Beach Club and their continued success a decade after the membership process was introduced. Several general managers wanted to know how the Club managed to retain nearly 93% of the new members over ten years later. MembershipRx Read More »