Who would have guessed that on the back side of a pandemic worker shortages would become one of the greatest challenges to businesses of all types, specifically for the service and hospitality industry? High touch, high service organizations, like private clubs rely on the ability to create and deliver personalized experiences and interact with members. Read More »
Leadership
Avoiding the Crisis of One
A Board & Committee Primer Let’s face it, Board and Committee volunteers are often placed in a thankless and precarious position. Well meaning and courageous, some enter the arena charged with the energy and voracity of a lion. Others spend enormous amounts of time in learning the tangible and intangible nuances of a very complicated Read More »
Momentum Demands Movement
I feel privileged to talk with GMs across the nation each day. It’s encouraging to hear that many clubs are experiencing record number of new members and the percentage of clubs with waiting lists has increased from 17% pre-Covid to 62% today. Likewise, rounds of golf are higher than in the past decade. The pandemic Read More »
Wanted: A Few Good Clubs
Got a strategy? Does it allow you to know what your members are thinking, what they want and how to keep them engaged and excited? Does it ensure members frequently and pridefully invite friends knowing the experience will be consistent, positive and reflective of your member’s good taste. Windfalls come and go, sometimes quicker than Read More »
Golf’s 4th Lifecycle? Wouldn’t It Be Great!
Wow! Memberships are selling like pancakes at a Saturday Kiwanis fundraiser and golf rounds are higher than in the past 17 years. Member’s participation is skyrocketing, and more government funding may yet be on the way. All of this on the heels of the worst pandemic most of us can remember. You’ve not only weathered Read More »
Managing in Times of Good Fortune
Who could have predicted the opportunities created by the Covid disaster? Most clubs have reported higher than normal membership growth, despite the limited usage restrictions imposed. Most have also noted that “new” member growth was from first time members, without any past experience in a private club. While the phenomenon has provoked considerable dialogue as Read More »
Emotional Connectivity
Can you manage emotions? This represents the final segment in a three-part series expounding on the recently released blueprint for membership retention the Power of E3 (Engagement, Experience and Emotion). The previous segments discussed in detail: Engagement as defined in the private club environment by the degree and depth of interactions a member and/or spouse/significant Read More »
The Experience Era
Is the thirst for experiences set to explode? In recent discussions with numerous Club GMs & COOs regarding what lies ahead, member retention is at or near the top of everyone’s list as we emerge from the COVID crisis. While likely nothing in our lifetime compares to the personal, business, and social impact of COVID, Read More »
Opportunity or Peril?
What lies ahead as we slowly emerge from COVID restrictions and a new normal unfolds at your club? Does it represent opportunity or potential peril? In discussions with numerous Club GMs & COOs over the past several weeks regarding what lies ahead, member retention is at or near the top of almost everyone’s list. Retention Read More »
MASTER-ful
How are you master-fully crafting your member experience? When Jim Nantz utters those profound words “The Master’s — A tradition like no other” to kick-off the telecast, what is he attempting to convey? In many ways he is supporting the preconceived notion by many golfers and the private golf world. The concepts of tradition, exclusivity, Read More »