ClubIntel - Club & Market Intelligence
Strategic direction is no longer only a necessity for the strategic plan, it is a foundational necessity for how each department in the club operates. The complexities of cultural and consumer attitudes today require a uniquely different approach than simply looking at financials and historical performance.
The most successful clubs have learned to look at the full spectrum of data and research available to stay well ahead of the competitive curve.
Just as members change, markets likewise change over time. Following market shifts and cultural change is critical to remaining relevant to lifestyle needs that likewise shift.
Market Demographic Intelligence:
Using the most reliable sources of current market information, ClubInsights will prepare a market overview identifying a specific drive time distance to your club’s front gate. Market Demographic Intelligence includes:
- Age by Income
- Net Worth by Age
- Market Summary Report
- Analysts Overview & Report
Understanding the depth of your specific market is a necessity from adding capital amenities to pricing your membership. Making critical capital and pricing decisions without market intelligence can cost exponentially more than the cost of market insurance and assurance.
Historical Trend Analysis:
Seeing the vision for the future is seldom clearly defined without understanding the past.” Rick Coyne
In collaboration with your staff, ClubInsights will study revenue center trends over the past five to ten years to understand utilization patterns, membership matriculation and resignations, member age profiles, new member demographics and historical trending to highlight areas of potential concern, leading to specific recommendations for the future.
Information is seldom enough as it is the translation of information, honed to a science over 1000’s of clubs, that offers a clear vision of the future.”
Capital spending, market repositioning, event and activity development and membership relevance are a few of the potential benefits of historical trending knowledge. Seeing the future as an opportunity is easier when you understand the past.
Take the first step to accelerating your Club
Get empowered with the necessary tools it takes to ensure your club is running as effectively and efficiently as possible. It all starts with a simple conversation.