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Driving sustainability through organic growth and enhanced retention

Mbr Rx Logo

MembershipRx will transform your club’s membership health through growth, planned and orchestrated retention, and member-relevant lifestyle matching activities and events that increase usage, guest traffic and raving fans. The foundation of MembershipRX is utilizing your club's data and objective market information to inform and guide both short and long term plans to ensure sustainable membership health.

Click Here for Your Free Assessment and 1-Hour Consultation

Diagnosis: a data-driven evaluation of the market and the club’s dynamics to assess the environment and determine opportunities and core issues.

  • External Market – analysis of your market area’s trends, opportunities and threats, including a comprehensive evaluation of your competitive environment to ensure your club is properly positioned and aligned for optimal success.
  • Your Club – an in-depth evaluation of your historical usage trends, membership growth and attrition, member satisfaction, and evaluation of marketing collateral including digital media.

The diagnostics provides a comprehensive and solid foundation to ensure your club is properly aligned with market dynamics from which your clubs most important decisions can be based.

Prescription: rapid deployment of a customized plan addressing opportunities identified from the diagnostic process to generate immediate growth and enhanced retention

  • Brand Alignment - graphic/collateral, website and social media presence
  • High-Yield Membership Growth – immediate growth through referral and incentive programs, enhanced social media prowess, and robust CRM processes
  • Member retention – enhanced member engagement through new member onboarding, personalizing experiences, relevant life-style matching event programming, 24/7 member feedback and issue resolution

Health: an overall membership wellness strategy for delivering predictable, organic, and stable membership growth, retention, and brand relevance through

  • Leadership alignment to ensure agreement on goals, objectives, and timelines transcending board members individual terms. Quarterly updates and progress reports tracking key performance indicators (growth, retention, experience)
  • Effective Communications through ongoing dialog with members, systematic issue management, ongoing social media messaging & campaigns, programming relevancy evaluation and adjustment

MembershipRx provides an ongoing presence with your club as a guide by your side.

What are you waiting for?

So, if you’re looking for a total solution that transcends annual sales events, creates excitement, value, growth and retention, please contact me before making any membership decisions for the coming year. My personal number is 214-679-8496 and I look forward to giving you a sneak preview of a program that will change your club forever.

~Rick Coyne

 

MembershipRx Brochure

Click Here for Your Free Assessment and 1-Hour Consultation
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Take the first step to accelerating your Club

Get empowered with the necessary tools it takes to ensure your club is running as effectively and efficiently as possible. It all starts with a simple conversation.

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517-420-5457

Offices in:
Florida – Michigan – Texas

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