MembershipRx will transform your club’s membership health through systematic growth, planned and orchestrated retention, and member-relevant lifestyle matching activities and events that enhance and increase usage, guest traffic and raving fans. The foundation of MembershipRX is utilizing fact-based market information and your club's data to inform and guide the deployment of both short and long term plans to ensure sustainable membership health.
Diagnosis: a data-driven evaluation of the market and the club’s dynamics to assess the environment and determine opportunities and core issues.
- External Market – analysis of your market area’s trends, opportunities and threats, including a comprehensive evaluation of your competitive environment to ensure your club is properly positioned and aligned for optimal success.
- Your Club – an in-depth evaluation of your historical usage trends, membership growth and attrition, member satisfaction, and evaluation of marketing collateral including digital media.
The diagnostics provides a comprehensive and solid foundation to ensure your club is properly aligned with market dynamics from which your clubs most important decisions can be based.
Prescription: rapid deployment of a customized plan addressing opportunities identified from the diagnostic process to generate immediate growth and enhanced retention
- Brand Alignment - graphic/collateral, website and social media presence
- High-Yield Membership Growth – immediate growth through referral and incentive programs, enhanced social media prowess, and robust CRM processes
- Member retention – enhanced member engagement through new member onboarding, personalizing experiences, relevant life-style matching event programming, 24/7 member feedback and issue resolution
Health: an overall membership wellness strategy for delivering predictable, organic, and stable membership growth, retention, and brand relevance through
- Leadership alignment to ensure agreement on goals, objectives, and timelines transcending board members individual terms. Quarterly updates and progress reports tracking key performance indicators (growth, retention, experience)
- Effective Communications through ongoing dialog with members, systematic issue management, ongoing social media messaging & campaigns, programming relevancy evaluation and adjustment
MembershipRx provides an ongoing presence with your club as a guide by your side.
What are you waiting for?
So, if you’re looking for a total solution that transcends annual sales events, creates excitement, value, growth and retention, please contact me before making any membership decisions for the coming year. My personal number is 214-679-8496 and I look forward to giving you a sneak preview of a program that will change your club forever.
Take the first step to accelerating your Club
Get empowered with the necessary tools it takes to ensure your club is running as effectively and efficiently as possible. It all starts with a simple conversation.