One of the most important elements of financial stability and sustainability is membership. Within membership there are four fundamentals: growth, retention, member usage and member satisfaction. Much of the industry has evolved from “by invitation only” to creating more aggressive means of attracting new members in a more competitive world. There have been two typical Read More »
Retention
Membership Success: Balancing Growth & Retention
By Rick Coyne & Gary Eversole Amazing feedback from last week’s case study on the Dunes Golf and Beach Club and their continued success a decade after the membership process was introduced. Several general managers wanted to know how the Club managed to retain nearly 93% of the new members over ten years later. MembershipRx Read More »
TIME: Going… going… gone!
Last week I posted a piece on “listening” and have received quite a few questions and comments, generally very positive but underscoring the challenges of these trying times. Some responses indicated members were communicating in greater numbers than ever before. One GM commented that his voice mail box had 53 messages over the weekend, perhaps Read More »
So You Think You’re Listening…
Many years ago, as a young and aggressive club manager I felt my personal value to the club was determined by knowing what the members thought. I’d practice that value proposition by walking through the dining room or driving a cart around the golf course talking to members listening to what they had to say. Read More »
Does your club benefit from the Shield Effect?
Does your club benefit from the Shield Effect? The shield effect is one of the most powerful factors in increasing your club’s member retention and referral rates. But how do you create a shield at your club? Watch this week’s Success Insight to find out.