Our Team:

Peter McCarty

VP of Club Research & Development

Peter has been in Sales and Marketing for over 25 years. From his early years as a customer service specialist at GM Corporate, Peter is passionate about helping clients improve customer satisfaction and increase revenue. He currently heads up our accounts for private golf & country clubs, city clubs, yacht clubs, athletic clubs and private resort communities. He earned his degree in Business Administration from Northwood University.

Blake Ashdown


Blake has been a serial entrepreneur for over 30 years. He has owned, developed, and operated 10 different business ventures. In 2005, Blake was invited to join the faculty at the Eli Broad School of Business at Michigan State University, where he taught marketing and business strategy to MSU’s undergraduate and graduate students. He is the CEO of SureVista Solutions, a marketing research and consulting firm. Blake is a frequent speaker at various industry conventions, conferences, corporate meetings and events.

Dr. Richard Spreng


Dr. Spreng is Associate Professor of Marketing at Michigan State University. He received his Ph.D. in Marketing from Indiana University in 1992 and has published over 50 articles in numerous publications. Dr. Spreng is an international expert in the area of customer satisfaction research. He teaches MBA courses in sales management, consumer behavior, and customer driven strategies.

Jason Soltis

VP Operations

Jason specializes in systems management, software development, management training and group facilitation. He is responsible for project management and implementation. Jason has been able to nd innovative ways for organizations to increase profits while improving the standard of services that are offered. He earned his degree in Business Administration from Colorado Christian University.

Gabriel Iocco

VP Information Technology

Gabriel received his MBA from Michigan State University with concentrations in Marketing and Finance. He previously worked at CAU, Inc., where he played an instrumental role in developing the business from a small home-based operation into a $20 million company with over 100 employees. He specializes in technology and social media development and management services at Surevista.

Call Us Today: (800) 990-7202

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